HomeAbout ServicesContact Get More Trade Leads
Facebook & Instagram Ads for Tradesmen

Reach local homeowners before they start searching.

Google Ads reaches people who are already searching. Facebook and Instagram Ads help you reach local homeowners earlier, before they start comparing quotes.

Get a Free Strategy Call How It Works
Facebook Lead Ads Instagram Ads Retargeting Lookalike Audiences Local Targeting Before & After Ads Seasonal Campaigns Facebook Lead Ads Instagram Ads Retargeting Lookalike Audiences Local Targeting Before & After Ads Seasonal Campaigns
MB
Mike's Building Services
Sponsored ·
Is your kitchen feeling tired? We're booking kitchen extensions for spring. Limited slots. Get a free quote this week
MIKESBUILDERS.CO.UK
Free Quote - Spring Bookings Open
Local builders with 5 reviews
Get Quote
34 12 8
Why Facebook Ads Work for Trades

Different intent needs a different strategy.

Google Ads reaches people who are actively searching. Facebook and Instagram Ads reach people based on location, interests and behaviour, including homeowners in your service area who may need your trade soon.

  • Useful for filling the diary by pushing campaigns when work gets quiet
  • Seasonal promotions, such as boiler servicing in autumn or landscaping in spring
  • Retargeting that reminds website visitors who did not enquire the first time
  • Often works well alongside Google Ads, and we will advise on the right mix
What's Included

Facebook Ads built to generate real trade enquiries.

Audience Targeting

We target homeowners and likely customers in your service area, with filters designed to reduce wasted spend outside the areas you cover.

Creative That Converts

We write the advert copy and plan the creative. Before-and-after formats, lead forms and clear service offers work well because they match how homeowners choose tradesmen.

Retargeting

Stay in front of people who have visited your website or engaged with your content. Many customers need more than one reminder before they enquire.

Lookalike Audiences

We build audiences based on your best customers where possible, helping Meta find similar people in your area.

A/B Testing

We test different adverts, images and audiences, then scale what works and cut what does not.

Monthly Reporting

You see leads, cost per lead, reach and return on spend in plain English every month.

Google vs Facebook Ads

Google Ads or Facebook Ads for your trade business?

Google Ads

  • Best for emergency or urgent services
  • Reaches people actively searching
  • Higher intent can mean a higher conversion rate
  • Can be expensive in competitive areas
  • Works from day one

Facebook Ads

  • Best for planned or larger projects
  • Reaches people before they search
  • Lower cost per click on average
  • Brilliant for seasonal pushes
  • Builds brand awareness over time

Not sure where to start? We will advise honestly based on your trade, area and budget.

Get a Free Recommendation
Free Strategy Call

Find out if Facebook Ads are right for your trade.

Facebook Ads are not right for every trade business. Book a free call and we will tell you honestly whether they make sense for your situation.

Book a Free Strategy Call